Empress Group

The Story

Empress Group is a privately held, full-service company operating in Vancouver, Shanghai, and Hong Kong. It specializes in brand development, public relations, sales and design services across the fashion and lifestyles sector. Their mission is to encourage individuality among audiences through the brands they represent, and the services they offer.

Empress Group reached out to us for local advertising and customer services when the opportunities presented to them. We were able to help them with planning and advertising Mikael Derderian’s 2016SS Vancouver Private Fashion Show in October 2015. The outcome was outstanding. Once our articles were published, we received hundreds of inquiries about ticket information. Our portion of tickets was sent away so fast that we had to reorder for more.

The phenomenal wedding ceremony of Chinese pop star Jay Chou and Hannah Quinlivan, former being the most wanted bachelor in China, was featured in all major fashion and lifestyle publications, websites and social media platforms. It was the entertainment headline of the decade garnering the highest viewership and the largest following of any Chinese celebrity event. It was the fairy tale dress that stole the headline of every major publication in China, while the demand for MIKAEL D Bridal amongst Chinese clients has never been higher.

To celebrate the launch of the MIKAEL D bridal collection in China, an exclusive event was held in Vancouver to give Chinese expatriates and those inspired by the elegance and opportunity to view a private runway show, meet the designer and to have a custom wedding gown created specifically for them.

The show took place at one of the city’s foremost five-star hotels, the Fairmont Pacific Rim, and attracted over 250 guests putting the intimate venue at capacity. The success of this event was made possible by the combined effort of Empress Communications and their valued partners.

The Show

Credit: Life Studio Inc.

Adopted Services

Marketing

Chinese Social Marketing

WeChat Marketing

Media Relations

Advertising & Media Buying

Direct Marketing Campaign

Event Design and Production

Chinese Influencer Outreach

Social Media

Strategic Planning

Platform Set-up

Management

Content Development

Monitoring

Training

Ad Buying & Management

Event Support

Design

Brand Creation

Brochures & Presentation

Digital or Print Advertisement

Website Design

Video Production

Technology

Website Development

IT Infrastructure

Managed Service

Empress Group

Project Details

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